Revolution Super Zero is the brand leader in the space and has a range of flavors from Global Hop Tour series.

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“Soaring Numbers: Participation in Dry January Trending Up”

The last several years have seen a steady rise in the number of people participating in Dry January, a campaign first introduced in 2013 by Alcohol Change U.K., a British group looking to reduce alcohol-related harm. Reasons for taking part are varied, but one thing’s for sure: The options for flavorful, alcohol-free beer are growing and becoming increasingly accessible.

This bump in non-alcoholic beer’s popularity has been dramatic enough that market-leading Athletic Brewing Company jumped up 13 places from 27th spot the year prior on the Brewers Association’s list of Top 50 U.S. Craft Brewing Companies in terms of volume.

As the category expands with more diverse offerings, consumer interest is also growing. Facilitating that enthusiasm is the certified AFicioNAdo program (Alcohol-Free Beer Professionals), which provides training and certifications in beer ingredients, production, handling, service, trends, and distribution.

So if you are looking for an alcohol-free tipple to survive your own Dry January, here are some of the best beers you can try.

Athletic Brewing Company: Redefining Alcohol-Free Beer

The dedicated non-alcoholic brewery Athletic, established in 2017, has upped the game in terms of non-alcoholic beer options for craft beer fans. With a wide range of beverages from lagers to IPAs to stouts that are as dark as Dry January nights, Athletic’s beers can be found both on tap and for retail purchase nationwide.

Sierra Nevada Trail Pass NA: Non-Alcoholic Craft at its Finest

For those seeking a non-alcoholic option with the same quality and integrity as their original craft beer, Sierra Nevada Brewing has released its Trail Pass line. An industry leader since the 1980s, this craft beer giant debuted its Trail Pass IPA and Trail Pass Golden in 2023. According to Lesley Albright, VP of Marketing at Sierra Nevada Brewing Co., their innovation team “have been working for years to perfect a flavorful, satisfying non-alcoholic brew,” and now they have something they are proud to call “best-in-class.”

Guinness 0: Traditional Non-Alcoholic Stout

For those who love the sweet hop character of stalwart Guinness Draught, there is now a non-alcoholic version. Named Guinness 0, it is created in the same traditional fashion as its alcoholic counterpart, albeit with a filtration process to remove the ethanol. This ensures that the taste lives up to the iconic frames of the original.

Revolution Super Zero: Hops to the Max

Although it’s not a “beer” per se, hop water has been booming of late as a hop-lover’s non-alcoholic alternative. Think of it as hop-flavored seltzer, with no malt used in its production. Variety brand leader Revolution Super Zero offers an array of flavors from its Global Hop Tour series, and does not contain any minute traces of alcohol.

So, if you are looking for some interesting and satisfying non-alcoholic tipples for your Dry January, there are plenty of options to choose from. Whether it’s a malty stout, a crisp lager, a hoppy IPA or something new and unique, there’s something for everyone. Cheers!