Revolution Super Zero is one of many hop waters that have taken off in popularity disproportionately among craft beer fans, who are looking for the flavor of hop-forward beers without the alcohol.

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Soaring Popularity of Dry January Boosts Non-Alcoholic Beer Market
The popularity of abstaining from alcohol during the month of January has been on the rise since it was launched in 2013 by the Alcohol Change U.K. campaign. Increasingly, beer drinkers are turning away from high-alcohol content beverages and towards the new range of non-alcoholic beer options that have been made available across the country. According to a list from the Brewers Association, the market-leading Athletic Brewing Company even managed to climb all the way from the 27th largest craft brewing company in 2019 to a more impressive 13th in 2020.

Surprisingly, the non-alcoholic beer market is proving to be one of the fastest-growing segments in the beer industry. There is now even a certified beverage professional training and certification program in place, known as AFicioNAdo, specifically designed to train professionals in beer ingredients, production, handling, service, trends and distribution. These experts are teaching people about the growing range of non-alcoholic beer variants so that even those participating in Dry January can still have a taste of what beer has to offer.

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